While La Jolla is most well-known for its incredible shoreline, the city’s upscale business district is hardly modest. Located on the eastern side of La Jolla, professional centers, including financial buildings, law firms and technological industries, dominate this district, along with modern shopping centers and a wealthy residential area. The world-famous Scripps Memorial Hospital & Medical Research Center resides here, as well as the San Diego Mormon Temple, a remarkable 59,000 square foot building, resembling an ice sculpture.
Perhaps the most notable establishment in this region of La Jolla is the University of California at San Diego (UCSD), which hosts a world-renowned medical school among other rigorous academic programs. The university is home to one of the city’s most popular entertainment attractions, the La Jolla Playhouse, once founded by Hollywood stars and now famous for showcasing new, cutting edge plays.
Another popular site in this district is Mount Soledad, which provides a breath-taking panoramic view of San Diego County, from the northernmost beaches to the United States/Mexico border.




